Online social media training for small business owners

Social Media Magnetism

How to increase community engagement on social media

Is building an engaged community on social media harder than you thought it would be?

Would you like to learn a step-by-step process for increasing engagement and building better relationships on social media?

Social Media Magnetism is an online training program that will teach you how to strategically increase community engagement on social media so you can personalise and deepen relationships with your customers and deliver better business outcomes.

This structured training runs for 12 weeks and contains 12 lessons with a series of worksheets, checklists, exercises and templates that will show you how to create personalised experiences that will attract the attention of your audience and allow you to build better relationships with your online community.

You'll learn how to create a solid foundation that will allow you to increase engagement, be more efficient and get better results on social media.

Taking a strategic approach is a must if you want to be noticed online and build relationships that matter.

Relationships are the difference between being invisible and making your mark.

‘Debra offers such freedom through her gentle way and extreme generosity with her support and time. Her approach to building relationships was felt from the first moment of meeting. Debra really lives the business values she promotes. This is an extremely rare quality in the marketing business.'

Kirana Haag, International Artist

‘Debra is a highly engaging and knowledgeable businesswoman, is always a pleasure to deal with and is genuinely interested in others. Debra’s knowledge on social media is outstanding, and she clearly is passionate in passing her knowledge to others.’

Anna Perdriau MBA CPPD, Director, Speaking Excellence


The training is ideal for small and medium-sized businesses who already have an online presence and are looking to deepen relationships with their online community. It’s specifically designed for businesses who are committed and ready to do the work.

This is not suitable for beginners as a prior level of social media knowledge is required.


  • Access to the entire course content for six months
  • Video lessons, transcripts, audio files, downloads and a bonus interview to maximise your learning experience
  • 10 x group mentoring calls with Debra Sinclair to maximise your implementation
  • Access to a private Facebook group so you can starting building relationships with other business owners and entrepreneurs
  • Expert interviews to supplement your learning.
    • Debra Sinclair talks to Karan White, Founder of Doxies Down Under, an award-winning pet blog and thriving community that's giving back and making a significant impact on the lives of others.
    • Debra Sinclair talks to Jamie White, Solicitor Director of Pod Legal about some of the legal issues surrounding social media.


  • A tailored social media strategy
  • A tailored content plan
  • A tailored engagement plan
  • A tailored issues and internal communications plan


How long does the course go for?

The training runs for 12 weeks. Each week you’ll receive access to a new lesson along with the associated materials including video tutorials, transcripts, audio files, exercises and worksheets to maximise your learning experience. The training has been designed to fit in around your current commitments and to allow you to spend quality time completing each lesson and the accompanying activities.

Can I enrol at anytime?

No, there are certain intakes for the program each year so we can create a highly personalised experience for our clients.

How long do I have access to the course for?

You will have access to the course content for six months.

What happens if I miss a group mentoring call?

The calls will be recorded and you can listen to the replay.

Are the group mentoring calls structured?

Yes. Calls will focus on a particular lesson from the online program. These calls will guide you through the implementation process and give you the opportunity to ask questions as you move through the training. We will let you know in advance what the focus of the calls will be so you can be prepared. There will be 10 calls scheduled and each call will be up to a maximum of 30-minutes in length.

Do you offer payment plans?

No. The course is $997 (including GST) and is payable upfront.

Can I cancel my enrolment?

All registrations for our course are final and cannot be cancelled by you.

Do you offer refunds?

All fees paid in association with your registration in our course are non-refundable, unless we are required to do so under the Australian Consumer Law.

What's included?

1 Video
1 Text
2 PDFs
1 Audio
1 Download
Debra Sinclair
Debra Sinclair

About the instructor

Debra Sinclair is an accomplished social media strategist, consultant, mentor and communications specialist with 20 years experience working in the media, communications, PR and social media.

As the founder of Liquid Mango Consulting, she helps business owners create highly personalised and engaging experiences at the moments that have the greatest impact.

Debra has worked with clients in the health and wellness, sports, robotics, human resources, business education, public relations, marketing, hospitality, building, and property industries with dramatic results, including increased community engagement, brand awareness, customer service, customer loyalty, productivity and inbound traffic.

Debra holds a Master of Communication Management from the University of Technology (UTS) Sydney and has been featured in 
The Huffington Post Australia, Women Love Tech, INTHEBLACK, Women In Focus and 50 Unsung Business Heroes.

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