Social Media Essentials

Social Media Essentials

What you need in your business to increase community engagement | with Debra Sinclair

Increasing engagement on social media can be challenging. There isn't one set of specific tactics to use because every business is different and so too are our online communities.

If you want to increase community engagement you must take a strategic approach because this will allow you to get noticed online and build relationships that matter.

Social Media Essentials is an online video training that will show you what you need in your business to increase community engagement effectively on social media.


The training is ideal for small and medium-sized businesses who already have an online presence and are looking to deepen relationships with their online community. It’s specifically designed for businesses who are committed and ready to do the work.

This is not suitable for beginners as a prior level of social media knowledge is required.


  • Why engagement matters for your business.
  • Why it's important to invest in your people.
  • The 4 critical elements you need in your business to increase community engagement on social media.
  • Why you must set up your social media profiles for engagement.


How long does the training go for?

The training runs for approximately 40 minutes.

Can I enrol at anytime?

Yes you can register and complete this training at any time.

When do I receive the training?

You'll receive access as soon as you register and pay for the training.

How long do I have access to the course for?

You will have ongoing access for the life of the training.

Do you offer payment plans?

No. The training is $94 (including GST) and is payable upfront.

Can I cancel my enrolment?

All registrations for this training are final and cannot be cancelled by you.

Do you offer refunds?

All fees paid in association with your registration in our course are non-refundable, unless we are required to do so under the Australian Consumer Law.

Debra Sinclair
Debra Sinclair
Founder & Director of Community Engagement

Hi. I’m Debra and I'm the Founder and Director of Community Engagement at Liquid Mango Consulting.

I absolutely love working with small and medium-sized businesses that want to deepen relationships with their customers, prospects, connections, team and suppliers, everyone who is part of their online community.

When I started Liquid Mango in 2011, I noticed there were many people and brands using social media to broadcast and talk about themselves with little regard for their audience. They were using social media as a self-promotional tool rather than a communication tool to connect and communicate meaningfully with their audience.

At Liquid Mango, we're truly passionate about showing businesses how to communicate authentically and increase community engagement on Facebook, LinkedIn, Twitter and Instagram so they can better understand their customers, key stakeholders and in turn, deliver better business outcomes.

I’m very passionate about connection, communication and engagement and have been for over 20 years. I have a Masters Degree in Communication Management and have been featured in The Huffington Post Australia, Women Love Tech, Women In Focus and 50 Unsung Business Heroes. I have extensive experience in social media, public relations, communications, event management and working in the media where I developed and implemented communications strategies, shared extraordinary stories and built brands by bringing people together and creating highly engaged communities online and offline.

Since starting Liquid Mango, I've had the opportunity to work with clients in the health and wellness, human resources, business coaching, public relations, marketing, hospitality, robotics, building, and property industries with dramatic results, including increased engagement, brand awareness, customer service, customer loyalty, productivity and inbound traffic.

Engagement is about making your business human - I will show you how.

Here's what's you'll learn

Social Media Essentials
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