Social Media Magnetism

Social Media Magnetism

How to increase community engagement on social media

Interested in this course? Email us at hello@liquidmango.com.au

Engagement is about making your business human

I will show you how!

Do you feel like you're invisible on social media?

Is building an engaged community on social media harder than you thought it would be?

Would you like to build a tribe of passionate people that absolutely love what you do?

Social media can be overwhelming, there are so many platforms to consider, algorithm changes and lots and lots of noise. It moves fast and trying to keep up can prove challenging and you'll waste a lot of time if you don't have the right structure and processes in place in your business.

Increasing community engagement is one of the most critical things you can do on social media. Your level of engagement will determine who sees your content, it will determine the strength of your relationships, level of customer loyalty and retention and little to no engagement an mean no new leads to your business.

With the right structures in place you can spend less time on social media, get tangible results and build, activate and transform your community so its engaged and thriving.

Social Media Magnetism by Debra Sinclair, is a 12-week online training program that will show you HOW to strategically increase community engagement on social media so you can personalise and deepen relationships with your customers and deliver better business outcomes.

This structured training runs for 12-weeks and contains 12 lessons with a series of worksheets, checklists, exercises and templates that will show you how to create personalised experiences that will attract the attention of your audience and allow you to build better relationships with your online community.

During this training you will create your tailored:

- Social media strategy
- Content plan
- Engagement plan
- Issues and internal communications plan

This training is for business owners who are ready to do the work.

Taking a strategic approach is a must if you want to be noticed online and build relationships that matter.

Relationships are the difference between being invisible and making your mark.

About Debra

Debra Sinclair

Debra Sinclair

Founder & Director of Community Engagement

Hi. I’m Debra and I'm the Founder and Director of Community Engagement at Liquid Mango Consulting.

I absolutely love working with small and medium-sized businesses that want to deepen relationships with their customers, prospects, connections, team and suppliers, everyone who is part of their online community.

When I started Liquid Mango in 2011, I noticed there were many people and brands using social media to broadcast and talk about themselves with little regard for their audience. They were using social media as a self-promotional tool rather than a communication tool to connect and communicate meaningfully with their audience.

At Liquid Mango, we're truly passionate about showing businesses how to communicate authentically and increase community engagement on Facebook, LinkedIn, Twitter and Instagram so they can better understand their customers, key stakeholders and in turn, deliver better business outcomes.

I’m very passionate about connection, communication and engagement and have been for over 20 years. I have a Masters Degree in Communication Management and have been featured in The Huffington Post Australia, Women Love Tech, Women In Focus and 50 Unsung Business Heroes. I have extensive experience in social media, public relations, communications, event management and working in the media where I developed and implemented communications strategies, shared extraordinary stories and built brands by bringing people together and creating highly engaged communities online and offline.

Since starting Liquid Mango, I've had the opportunity to work with clients in the health and wellness, human resources, business coaching, public relations, marketing, hospitality, robotics, building, and property industries with dramatic results, including increased engagement, brand awareness, customer service, customer loyalty, productivity and inbound traffic.

Engagement is about making your business human - I will show you how.


hello@liquidmango.com.au

Inside this training you'll receive

12-weeks of step-by-step, online training that will take you through the process of developing your social media strategy, content plan, engagement plan and your issues and internal communications plan

Worksheets, templates and checklists to support the lessons that will allow you to increase your effectiveness, boost engagement and save you time on social media

10 x 45 minute live group mentoring calls where you have the opportunity to ask questions and seek support during the training

A list of social media resources we've used in our business or with our clients to increase community engagement and productivity on social media

Access to expert interviews to supplement your learning

Access to a private Facebook group for networking and support

12-week training program

Module 1: Roadmap

02:13

  • Welcome Video
  • Social Media Magnetism Checklist

Module 2: Attract

40:54

  • Module overview
  • LESSON 1: THE IMPORTANCE OF BUILDING AN ONLINE COMMUNITY
  • Audio
  • Transcript
  • Slide deck
  • Social media audit checklist
  • LESSON 2: PERSONAL CONNECTION IS THE KEY TO ONLINE SUCCESS
  • Audio
  • Transcript
  • Slide deck
  • Personal connection worksheet
  • LESSON 3: DEFINING YOUR IDEAL CLIENT
  • Audio
  • Transcript
  • Slide deck
  • Defining your ideal client worksheet
  • LESSON 4: CREATING YOUR SOCIAL MEDIA STRATEGY
  • Audio
  • Transcript
  • Slide deck
  • Social media strategy worksheet
  • Social media strategy template

Module 3: Captivate

46:50

  • Module overview
  • LESSON 5: SHARING YOUR BRAND STORY
  • Audio
  • Transcript
  • Slide deck
  • Sharing your brand story worksheet
  • LESSON 6: CREATING CAPTIVATING CONTENT
  • Audio
  • Transcript
  • Slide deck
  • Content audit worksheet
  • LESSON 7: AMPLIFYING YOUR CONTENT
  • Audio
  • Transcript
  • Slide deck
  • Amplifying your content worksheet
  • LESSON 8: CREATING YOUR CONTENT PLAN
  • Audio
  • Transcript
  • Slide deck
  • Content plan templates

Module 4: Magnetise

37:34

  • Module overview
  • LESSON 9: ENGAGING YOUR IDEAL CLIENTS
  • Audio
  • Transcript
  • Slide deck
  • LESSON 10: BUILDING YOUR REPUTATION
  • Audio
  • Transcript
  • Slide deck
  • Building your reputation checklist
  • LESSON 11: WHAT HAPPENS IF SOMETHING GOES WRONG?
  • Audio
  • Transcript
  • Slide deck
  • Dealing with issues online worksheet and plan
  • LESSON 12: CREATING YOUR ENGAGEMENT PLAN
  • Audio
  • Transcript
  • Slide deck
  • Creating your engagement plan worksheet
  • Creating your engagement plan template
  • SURVEY: We welcome your feedback

Module 5: Resources

  • List of social media management dashboards
  • List of content curation tools
  • List of social media measurement tools
  • List of visual tools to increase creativity
  • List of places to visit for stock photos
  • List of productivity tools

Module 6: Bonuses

  • Debra Sinclair talks to Karan White, Founder of Doxies Down Under, an award-winning pet blog and thriving community that's giving back and making a significant impact on the lives of others
  • Debra Sinclair talks to Jamie White, Solicitor Director of Pod Legal about some of the legal issues surrounding social media
  • 10 group mentoring calls with Debra Sinclair
  • Access to the Social Media Magnetism private Facebook Group

Live group mentoring calls

117:40

  • Replay #1
  • Replay #2
  • Replay #4
  • Replay #5
  • Replay #7
  • Replay #8
  • Replay #10

Pricing

$997.00 Regular Price Buy $997.00

Bonus Material

Live group mentoring calls

With Debra Sinclair

Valued at $2,500
Over the course of the 12 weeks there will be 10 group mentoring calls of up to 45 minutes to support you through the training.

Expert interviews

Increase your social media knowledge

Amazing value!
There are expert interviews to maximise your learning. Including an important conversation with Jamie White from Pod Legal, who discusses some of the legal issues surrounding social media.

Private Facebook group

Build your community

Amazing Value!
You have access to the private Facebook group so you can network and support other business owners and entrepreneurs who are also doing the training.

Testimonials

If you feel 'lost' in the social media world and want structure, strategy and focus, then I can't recommend Debra highly enough.
Bianca de Reus Founder, Connecting Soul Beings
Debra is a natural trainer and makes a topic that can be quite complicated and overwhelming very easy to understand.
Sonya Lovell Entrepreneur, sonyalovell.com
Debra's approach to building relationships was felt from the first moment of meeting. Debra really lives the business values she promotes. This is an extremely rare quality in the marketing business.
Kirana Haag International Artist

Let's get started!

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