How to increase community engagement on social media
Social media can be overwhelming, there are so many platforms to consider, algorithm changes and lots and lots of noise. It moves fast and trying to keep up can prove challenging and you'll waste a lot of time if you don't have the right structure and processes in place in your business.
Increasing community engagement is one of the most critical things you can do on social media. Your level of engagement will determine who sees your content, it will determine the strength of your relationships, level of customer loyalty and retention and little to no engagement an mean no new leads to your business.
With the right structures in place you can spend less time on social media, get tangible results and build, activate and transform your community so its engaged and thriving.
Social Media Magnetism by Debra Sinclair, is a 12-week online training program that will show you HOW to strategically increase community engagement on social media so you can personalise and deepen relationships with your customers and deliver better business outcomes.
This structured training runs for 12-weeks and contains 12 lessons with a series of worksheets, checklists, exercises and templates that will show you how to create personalised experiences that will attract the attention of your audience and allow you to build better relationships with your online community.
During this training you will create your tailored:
- Social media strategy
- Content plan
- Engagement plan
- Issues and internal communications plan
This training is for business owners who are ready to do the work.
Taking a strategic approach is a must if you want to be noticed online and build relationships that matter.
Relationships are the difference between being invisible and making your mark.
Hello and welcome! Thank you for stopping time and spending time with me today, it’s great to connect with you.
When I started Liquid Mango in 2011, I noticed there were many brands using social media to broadcast and talk about themselves. They were using social media as a self-promotional tool rather than a customer service tool to connect and communicate meaningfully with their audience.
Instantly I knew I had to do something.
I’m incredibly passionate about great communication and engagement and have been for over 20 years. I have a Masters Degree in Communication Management and have been featured in The Huffington Post Australia, Women Love Tech, Women In Focus and 50 Unsung Business Heroes. I have worked in the media, event management, communications and in public relations developing communications strategies, sharing extraordinary stories and building brands.
So, you can imagine when I saw brands using social media to shout their messages from the rooftops with little to no regard for their audience I had to do something. I decided then that I wanted to show businesses how to authentically communicate with their community, build better relationships and increase community engagement on social media because by doing this, they’d build trust and be able to deliver better outcomes for their businesses.
At Liquid Mango, we’re truly passionate about showing business owners how to communicate authentically and increase community engagement on social media so they can better understand their customers, key stakeholders and in turn, deliver better business outcomes.
Since starting Liquid Mango, I’ve had the opportunity to work with clients in the health and wellness, human resources, business coaching, public relations, marketing, hospitality, robotics, building, and property industries with dramatic results, including increased community engagement, brand awareness, customer service, customer loyalty, productivity and inbound traffic.
It’s been an incredible journey so far and I can’t wait to see what’s ahead.
If you feel 'lost' in the social media world and want structure, strategy and focus, then I can't recommend Debra highly enough.
Debra is a natural trainer and makes a topic that can be quite complicated and overwhelming very easy to understand.
Debra's approach to building relationships was felt from the first moment of meeting. Debra really lives the business values she promotes. This is an extremely rare quality in the marketing business.