Online social media training for small business owners

Social Media Magnetism

12-week online training program that will show you how to increase community engagement on social media

Engagement is about making your business human

I will show you how!


Do you feel invisible on social media?

Is building an engaged community on social media harder than you thought it would be?

Would you like to build a tribe of passionate people that absolutely love what you do?

Would you like to feel confident and have a clear strategic direction for your social media activity?

Would you like to build deeper relationships online so you can grow and develop your business?


Social media can be overwhelming, there are so many platforms to consider, algorithm changes and lots of noise. Social media moves fast and trying to keep up can prove challenging. You can certainly waste a lot of time if you don't have the right structure and processes in place within your business.

Increasing community engagement is one of the most critical things you can do on social media. Did you know your level of engagement will determine who sees your content and the strength of your relationships?

A high level of community engagement will:

  • Build trust and credibility
  • Increase brand awareness
  • Build a positive online reputation
  • Allow you to connect with leaders and influencers
  • Strengthen relationships with your customers
  • Improve customer loyalty and retention
  • Generate new leads for your business


With the right structures in place, you will increase community engagement, build deeper relationships with your customers and spend less time on social media so you can do more of the things you love.


Relationships are the difference between being invisible and making your mark

Social Media Magnetism by Debra Sinclair, is a 12-week online training program that will show you HOW to strategically increase community engagement on social media so you can personalise and deepen relationships with your customers and deliver better business outcomes.

This structured training runs for 12-weeks and contains 12 lessons with a series of worksheets, checklists, exercises and templates that will show you how to create personalised experiences that will attract the attention of your audience and allow you to build better relationships with your online community.

Social Media Magnetism is designed for business owners who have been using social media in their business for a minimum of 12-months and are at the stage where they want to deepen relationships with their online community. This training isn't suitable for beginners as a prior level of social media knowledge is required.

Taking a strategic approach is a must if you want to be noticed online and build relationships that matter.

Starts Monday, 18 September 2017

About Debra

Debra Sinclair

Debra Sinclair

Founder & Director of Community Engagement

Hi. I’m Debra and I'm the Founder and Director of Community Engagement at Liquid Mango Consulting.

I absolutely love working with small and medium-sized businesses that want to deepen relationships with their customers, prospects, connections, team and suppliers, everyone who is part of their online community.

When I started Liquid Mango in 2011, I noticed there were many people and brands using social media to broadcast and talk about themselves with little regard for their audience. They were using social media as a self-promotional tool rather than a communication tool to connect and communicate meaningfully with their audience.

At Liquid Mango, we're truly passionate about showing businesses how to communicate authentically and increase community engagement on Facebook, LinkedIn, Twitter and Instagram so they can better understand their customers, key stakeholders and in turn, deliver better business outcomes.

I’m very passionate about connection, communication and engagement and have been for over 20 years. I have a Masters Degree in Communication Management and have been featured in The Huffington Post Australia, Women Love Tech, Women In Focus and 50 Unsung Business Heroes. I have extensive experience in social media, public relations, communications, event management and working in the media where I developed and implemented communications strategies, shared extraordinary stories and built brands by bringing people together and creating highly engaged communities online and offline.

Since starting Liquid Mango, I've had the opportunity to work with clients in the health and wellness, human resources, business coaching, public relations, marketing, hospitality, robotics, building, and property industries with dramatic results, including increased engagement, brand awareness, customer service, customer loyalty, productivity and inbound traffic.

Engagement is about making your business human - I will show you how.


hello@liquidmango.com.au

Why join this training?

You will feel less overwhelmed and more in control of your social media activity

You will save time and and be more efficient on social media

You will build deeper relationships with your customers and with everyone who makes up your online community

You will create an impact online and be noticed by the right people

You will stand out in your industry

You will achieve tangible results for your business

What's inside this training

Module 1: Roadmap

  • Welcome Video
  • Social Media Magnetism Checklist

Module 2: Attract

  • Module overview
  • LESSON 1: THE IMPORTANCE OF BUILDING AN ONLINE COMMUNITY
  • Audio
  • Transcript
  • Slide deck
  • Social media audit checklist
  • LESSON 2: PERSONAL CONNECTION IS THE KEY TO ONLINE SUCCESS
  • Audio
  • Transcript
  • Slide deck
  • Personal connection worksheet
  • LESSON 3: DEFINING YOUR IDEAL CLIENT
  • Audio
  • Transcript
  • Slide deck
  • Defining your ideal client worksheet
  • LESSON 4: CREATING YOUR SOCIAL MEDIA STRATEGY
  • Audio
  • Transcript
  • Slide deck
  • Social media strategy worksheet
  • Social media strategy template

Module 3: Captivate

  • Module overview
  • LESSON 5: SHARING YOUR BRAND STORY
  • Audio
  • Transcript
  • Slide deck
  • Sharing your brand story worksheet
  • LESSON 6: CREATING CAPTIVATING CONTENT
  • Audio
  • Transcript
  • Slide deck
  • Content audit worksheet
  • LESSON 7: AMPLIFYING YOUR CONTENT
  • Audio
  • Transcript
  • Slide deck
  • Amplifying your content worksheet
  • LESSON 8: CREATING YOUR CONTENT PLAN
  • Audio
  • Transcript
  • Slide deck
  • Content plan templates

Module 4: Magnetise

  • Module overview
  • LESSON 9: ENGAGING YOUR IDEAL CLIENTS
  • Audio
  • Transcript
  • Slide deck
  • LESSON 10: BUILDING YOUR REPUTATION
  • Audio
  • Transcript
  • Slide deck
  • Building your reputation checklist
  • LESSON 11: WHAT HAPPENS IF SOMETHING GOES WRONG?
  • Audio
  • Transcript
  • Slide deck
  • Dealing with issues online worksheet and plan
  • LESSON 12: CREATING YOUR ENGAGEMENT PLAN
  • Audio
  • Transcript
  • Slide deck
  • Creating your engagement plan worksheet
  • Creating your engagement plan template
  • SURVEY: We welcome your feedback

Module 5: Resources

  • List of social media management dashboards
  • List of content curation tools
  • List of social media measurement tools
  • List of visual tools to increase creativity
  • List of places to visit for stock photos
  • List of productivity tools

Module 6: Bonuses

  • Interview with Karan White, Founder of Doxies Down Under.
  • Interview with Jamie White, Solicitor Director of Pod Legal.
  • Mentoring calls
  • Online support

Pricing

$997.00 Buy $997.00

Bonus Material

Mentoring calls

With Debra Sinclair

Valued at $2,500
Included are 10 x 30-minute live group mentoring calls where you have the opportunity to ask questions and seek support during the training.

Expert interviews

Learn from the best

Amazing value!
You will receive access to expert interviews that will increase your knowledge on how to build relationships and engaged online communities.

Online support

Access to experts

Amazing value!
During the 12-weeks of training you will have access to a private Facebook group managed by social media experts. Within this group you can seek support and connect with others completing the training for accountability and networking.

Testimonials

Debra is extremely knowledgeable, passionate and has an ability to build rapport quickly. Debra’s work is thorough and professional and I recommend her exceptional services to other businesses.
Cheryl Strong Director, Strong Communications
I cannot sing praises loud enough for Debra Sinclair and the value she brings to the table. I was absolutely blown away with how much more there was to know about the different social media platforms and what a powerful tool it can be, if used properly, for your business.
Avalon Davy Executive Assistant, SalesSPACE
Debra's approach to building relationships was felt from the first moment of meeting. Debra really lives the business values she promotes. This is an extremely rare quality in the marketing business.
Kirana Haag International Artist

Next start date

Monday 18 September 2017

Buy now
00 00 00 00
Take the course