Learn how to increase community engagement on social media and build your foundation for success
According to the Sprout Social Q2 2016 Index, 70 percent of people are more likely to use a brand’s product or service if the brand responds to their inquiry or reaches out to them on social media.
Social media isn't about posting content and self-promotion. It's about people, customer service and delivering personalised, and customised experiences that create a positive impact.
Community engagement must be a priority if you want to create an extraordinary experience and create a memorable brand that stands out from the crowd.
When you increase community engagement things happen naturally, ideas flow, people are intuitively drawn to your brand, relationships form and the magic unfolds. You build trust; deeper relationships and you attract the right people to your business.
Your customers, suppliers, team, key stakeholders and everyone who makes up your online community expect a seamless experience when they interact with your brand. When you engage online, they want to feel just as loved and cared for as they do if they come into your office or speak to you on the phone. A bad experience online can impact customer loyalty, customer retention, sales, and your reputation.
Increasing community engagement isn’t easy and there's no quick fix because it’s about building relationships with other people. It takes time, commitment and hard work; however, it doesn't have to take up all your time. With the right structures in place, you can increase community engagement, create a solid foundation for success, stop wasting time online and start delivering better outcomes in your business.
Hi, I'm Debra Sinclair and I'm the Founder of Liquid Mango Consulting and I truly believe social media is about creating highly personalised and engaging experiences at the moments that have the greatest impact.
To build an active and engaged community on social media is no different to establishing a relationship in your personal life. You need to listen, respect, understand, and personally connect with people before trust and relationships are formed.
To be able to build an engaged community, create content and deliver exceptional customer service you need structure and processes in place to maximise your time and to get the best results for your business. Every business needs a solid foundation from which their online presence, social media community, and business can grow and develop.
When I started Liquid Mango in 2011, I noticed many brands using social media to broadcast and talk about themselves. They were using social media as a self-promotional tool rather than a customer service tool to connect and communicate meaningfully with their audience. So I decided I wanted to show businesses how to authentically communicate with their community, build better relationships and increase community engagement on social media because by doing this, they’d build trust and be able to deliver better outcomes for their businesses.
I’m incredibly passionate about great communication and engagement and have been for over 20 years. I have a Masters Degree in Communication Management and have been featured in The Huffington Post Australia, Women Love Tech, Women In Focus, INTHEBLACK, and 50 Unsung Business Heroes. I have worked in the media, event management, communications, and in public relations developing communications strategies, sharing extraordinary stories and building brands.
Since starting Liquid Mango, I’ve had the opportunity to work with clients in the health and wellness, human resources, business coaching, public relations, marketing, hospitality, robotics, building, and property industries with dramatic results, including increased community engagement, brand awareness, customer service, customer loyalty, productivity and inbound traffic.
I believe that relationships are the difference between being invisible and making your mark so to help service-based business owners increase community engagement on social media I've created Social Media Magnetism.
Social Media Magnetism is an online program for service-based business owners who want to learn how to increase community engagement on social media and create a solid foundation for their success.
When you enrol in Social Media Magnetism, you receive access to all the content upfront so you can get started right away and learn at your own pace. You can complete the training in two weeks or you can take your time, as you'll have access to Social Media Magnetism for six months from the date of your enrolment.
Included in the training are 12 video lessons with a series of worksheets, checklists, exercises and templates that will show you the steps to take to create your social media strategy, content plan, issues and internal communications plan and your engagement plan. Having each of these plans in place in your business will help you attract the right people to your business, allow you to build deeper relationships with your community, save you time and help you to deliver better outcomes in your business.
Debra is extremely knowledgeable, passionate and has an ability to build rapport quickly. Debra’s work is thorough and professional and I recommend her exceptional services to other businesses.
I cannot sing praises loud enough for Debra Sinclair and the value she brings to the table. I was absolutely blown away with how much more there was to know about the different social media platforms and what a powerful tool it can be, if used properly, for your business.
Debra's approach to building relationships was felt from the first moment of meeting. Debra really lives the business values she promotes. This is an extremely rare quality in the marketing business.