Online social media training for small business owners

Social Media Magnetism

Learn how to increase community engagement on social media and build your foundation for success

Interested in this course? Email us at hello@liquidmango.com.au

According to the Sprout Social Q2 2016 Index, 70 percent of people are more likely to use a brand’s product or service if the brand responds to their inquiry or reaches out to them on social media.

Social media isn't about posting content and self-promotion. It's about people, customer service and delivering personalised, and customised experiences that create a positive impact.

Community engagement must be a priority if you want to create an extraordinary experience and create a memorable brand that stands out from the crowd.

When you increase community engagement things happen naturally, ideas flow, people are intuitively drawn to your brand, relationships form and the magic unfolds. You build trust; deeper relationships and you attract the right people to your business.

By improving the customer experience you can generate savings, create efficiencies and improve customer satisfaction by up to 33 percent [McKinsey]

Your customers, suppliers, team, key stakeholders and everyone who makes up your online community expect a seamless experience when they interact with your brand. When you engage online, they want to feel just as loved and cared for as they do if they come into your office or speak to you on the phone. A bad experience online can impact customer loyalty, customer retention, sales, and your reputation.

Increasing community engagement isn’t easy and there's no quick fix because it’s about building relationships with other people. It takes time, commitment and hard work; however, it doesn't have to take up all your time. With the right structures in place, you can increase community engagement, create a solid foundation for success, stop wasting time online and start delivering better outcomes in your business.

Debra SinclairHi, I'm Debra Sinclair and I'm the Founder of Liquid Mango Consulting and I truly believe social media is about creating highly personalised and engaging experiences at the moments that have the greatest impact.

To build an active and engaged community on social media is no different to establishing a relationship in your personal life. You need to listen, respect, understand, and personally connect with people before trust and relationships are formed.

To be able to build an engaged community, create content and deliver exceptional customer service you need structure and processes in place to maximise your time and to get the best results for your business. Every business needs a solid foundation from which their online presence, social media community, and business can grow and develop.

When I started Liquid Mango in 2011, I noticed many brands using social media to broadcast and talk about themselves. They were using social media as a self-promotional tool rather than a customer service tool to connect and communicate meaningfully with their audience. So I decided I wanted to show businesses how to authentically communicate with their community, build better relationships and increase community engagement on social media because by doing this, they’d build trust and be able to deliver better outcomes for their businesses.

I’m incredibly passionate about great communication and engagement and have been for over 20 years. I have a Masters Degree in Communication Management and have been featured in The Huffington Post Australia, Women Love Tech, Women In Focus, INTHEBLACK, and 50 Unsung Business Heroes. I have worked in the media, event management, communications, and in public relations developing communications strategies, sharing extraordinary stories and building brands.

Since starting Liquid Mango, I’ve had the opportunity to work with clients in the health and wellness, human resources, business coaching, public relations, marketing, hospitality, robotics, building, and property industries with dramatic results, including increased community engagement, brand awareness, customer service, customer loyalty, productivity and inbound traffic.

I believe that relationships are the difference between being invisible and making your mark so to help service-based business owners increase community engagement on social media I've created Social Media Magnetism.

Introducing Social Media Magnetism

Social Media Magnetism is an online program for service-based business owners who want to learn how to increase community engagement on social media and create a solid foundation for their success.

When you enrol in Social Media Magnetism, you receive access to all the content upfront so you can get started right away and learn at your own pace. You can complete the training in two weeks or you can take your time, as you'll have access to Social Media Magnetism for six months from the date of your enrolment.

Included in the training are 12 video lessons with a series of worksheets, checklists, exercises and templates that will show you the steps to take to create your social media strategy, content plan, issues and internal communications plan and your engagement plan. Having each of these plans in place in your business will help you attract the right people to your business, allow you to build deeper relationships with your community, save you time and help you to deliver better outcomes in your business.

With this training, you can

Feel more confident and have greater clarity around what you specifically need to implement in your business to increase community engagement and achieve results

Develop a strong online presence that will increase awareness of your brand and position you as a leader in your field

Increase customer loyalty and retention by having more meaningful conversations and making deeper connections online

Deliver a superior level of customer service and create a highly personalised and engaging online experience for your community

Gain valuable customer insights, data, and knowledge that will help you to better serve your community

Build an engaged community of people who are aligned with your brand and share the same vision and values as you do

Course content

Roadmap Module

01:28

  • Welcome Video
  • - Social Media Magnetism Checklist

Attract Module

40:54

  • Module overview
  • LESSON 1: BUILDING AN ONLINE COMMUNITY IS ESSENTIAL FOR ALL BUSINESSES
  • - Audio
  • - Transcript
  • - Slide deck
  • - Social media audit checklist
  • LESSON 2: SOCIAL MEDIA IS ABOUT PEOPLE AND THE KEY YOUR SOCIAL MEDIA SUCCESS IS PERSONAL CONNECTION
  • - Audio
  • - Transcript
  • - Slide deck
  • - Personal connection worksheet
  • LESSON 3: DEFINING YOUR IDEAL CLIENT WILL ALLOW YOU TO BE MORE SUCCESSFUL AND GET BETTER RESULTS ON SOCIAL MEDIA
  • - Audio
  • - Transcript
  • - Slide deck
  • - Defining your ideal client worksheet
  • LESSON 4: A SOCIAL MEDIA STRATEGY IS YOUR ROADMAP TO SUCCESS
  • - Audio
  • - Transcript
  • - Slide deck
  • - Social media strategy worksheet
  • - Social media strategy template

Captivate Module

46:50

  • Module overview
  • LESSON 5: SHARING YOUR BRAND STORY WILL ALLOW YOU TO EMOTIONALLY CONNECT WITH YOUR AUDIENCE AND BUILD DEEPER RELATIONSHIPS
  • - Audio
  • - Transcript
  • - Slide deck
  • - Sharing your brand story worksheet
  • LESSON 6: CAPTIVATING CONTENT WILL CUT THROUGH THE NOISE AND ALLOW YOU TO BE SEEN ON SOCIAL MEDIA
  • - Audio
  • - Transcript
  • - Slide deck
  • - Content audit worksheet
  • LESSON 7: REACH MORE PEOPLE AND HAVE MORE MEANINGFUL CONVERSATIONS BY AMPLIFYING YOUR CONTENT
  • - Audio
  • - Transcript
  • - Slide deck
  • - Amplifying your content worksheet
  • LESSON 8: SAVE TIME, BETTER MANAGE YOUR RESOURCES AND CREATE STRUCTURE AROUND YOUR CONTENT PLANNING AND PRODUCTION PROCESSES
  • - Audio
  • - Transcript
  • - Slide deck
  • - Content plan templates

Magnetise module

37:34

  • Module overview
  • LESSON 9: TO BUILD LONG-LASTING RELATIONSHIPS THAT SUPPORT YOUR BUSINESS YOU MUST CONTINUALLY ENGAGE WITH YOUR IDEAL CLIENTS
  • - Audio
  • - Transcript
  • - Slide deck
  • LESSON 10: BUILDING A POSITIVE ONLINE REPUTATION IS ESSENTIAL FOR BUSINESS SUCCESS
  • - Audio
  • - Transcript
  • - Slide deck
  • - Building your reputation checklist
  • LESSON 11: SO WHAT HAPPENS IF SOMETHING GOES WRONG? ISSUES SCALE FAST ONLINE SO IT'S IMPORTANT TO BE PREPARED.
  • - Audio
  • - Transcript
  • - Slide deck
  • - Dealing with issues online worksheet and plan
  • LESSON 12: CREATING AN ENGAGEMENT PLAN WILL ALLOW YOU TO STRATEGICALLY BUILD RELATIONSHIPS ONLINE THAT SUPPORT YOUR BUSINESS
  • - Audio
  • - Transcript
  • - Slide deck
  • - Creating your engagement plan worksheet
  • - Creating your engagement plan template
  • SURVEY: We welcome your feedback

Resources module

  • List of social media management dashboards & Automation tools
  • List of content curation tools
  • List of social media measurement tools
  • List of visual tools to increase creativity
  • List of places to visit for stock photos
  • List of productivity tools

Bonus module

  • Live group mentoring calls
  • Expert interviews with industry leaders

Bonus material

Live Group Mentoring Calls

These fortnightly group mentoring calls with Debra Sinclair will give you the opportunity to have your questions answered about the training.

Industry leaders

Jamie White Solicitor Director of Pod Legal, Karan White Founder of Doxies Down Under and Annette McDonald Founder and Managing Director of Easil share their stories and talk about the importance of community engagement and the world of social media in these special interviews for Social Media Magnetism.

Testimonials

Debra is extremely knowledgeable, passionate and has an ability to build rapport quickly. Debra’s work is thorough and professional and I recommend her exceptional services to other businesses.
Cheryl Strong Director, Strong Communications
I cannot sing praises loud enough for Debra Sinclair and the value she brings to the table. I was absolutely blown away with how much more there was to know about the different social media platforms and what a powerful tool it can be, if used properly, for your business.
Avalon Davy Executive Assistant, SalesSPACE
Debra's approach to building relationships was felt from the first moment of meeting. Debra really lives the business values she promotes. This is an extremely rare quality in the marketing business.
Kirana Haag International Artist

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Social Media Magnetism

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